Concepts

Concepts  is a one page specification, in A3 format that represents a product idea of feature. It is enough to enable a prepared conversation with engineers developing the product. Think of it as a ”flexible minimum specification”.

The idea

Concepts enables people passionate about a product idea, regardless of role, to realize it all the way to happy client.

There is no handover.

Concepts helps you

• Treating post release challenges as part of normal design
• Decrease friction between business and development by setting clear expectations of what should be prepared before entering into conversations with development teams
• Develop a minimum specification, flexible for your context
• Increasing the value added time of your development team by training business people to arrived prepared with the right questions
• Increase learning by completing the feedback loop all the way to customer use
• Sharing the work load of a product owner onto a team
• Lower waste:
  – preventing ideas with unclear value (hidden in big requirement documents) to enter solution design,
  – less rework  after release “bugs development should have foreseen”
  – avoiding heavy documentation in early stages of product development when uncertainty is as its greatest

Companies have used concepts to:

• Keep a single thread all the way through to working at client
• Help product owners spend more time with real users
• Solve product owner overload scenarios
• Remove handovers

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Here are some Concept section examples